Roblox creators gain Like a Dragon license from Sega

Roblox has introduced a new licensing platform to streamline collaborations between creators and major IP holders such as Netflix, Lionsgate, and Sega.

The License Manager empowers "approved creators" to legally incorporate assets from major franchises like Squid Game, Stranger Things, Twilight, and Saw, as well as game series like Yakuza (Like a Dragon).

"Historically, securing IP licenses for game development has been cumbersome and restrictive, favoring larger studios," Roblox stated.

"IP owners now have flexible options—whether through customized revenue-sharing deals, open-source-style fan engagement, or automated IP scanning across experiences. License offerings can target existing user-generated content or debut in the new Licenses catalog for browsing and requests."

Beyond direct creator negotiations, rights holders can "actively monitor experiences for unauthorized IP usage"—hinting at potential enforcement against fan-made games lacking approval.

Roblox confirms this initiative is in its early stages, with additional partnerships rolling out "throughout the year."

Earlier this month, Roblox invited 1,000 developers to join The Hatch, touted as its largest Easter Egg hunt event yet. Despite official promotion, thousands protested using #BoycottTheHatch on social media, advocating for stronger platform-wide safety measures.