Two former Nintendo of America employees shed light on the impact of the ongoing Switch 2 leaks, revealing significant internal disruption and a compromised ability to surprise fans. Recent leaks have unveiled purported release dates, game titles, and even mockups of the console itself, including images of the motherboard and Joy-Cons. Nintendo has officially dismissed these as "unofficial."
In a YouTube video, former Nintendo PR managers Kit Ellis and Krysta Yang, leveraging their combined decade-plus of experience at Nintendo and firsthand knowledge of past leaks, discussed the likely internal fallout. Yang stated unequivocally, "I am 100% sure that they are really mad, to the most severe level," adding that the situation is causing "a highly chaotic situation...a real pressure cooker." The leaks, they explained, have forced internal investigations, diverting staff from crucial launch preparations. Ellis added, "They do have very good people who investigate these things. They will eventually get to the bottom of it."
The leaks' impact extends beyond internal disruption; the element of surprise, crucial to Nintendo's marketing strategy, has been significantly diminished. Yang noted the leaks are "impacting the way we are all going to view this official announcement," a sentiment echoed by Ellis.
Addressing speculation that Nintendo itself orchestrated the leaks, both Ellis and Yang firmly denied this possibility. Ellis recounted mandatory company lectures emphasizing the "value of surprise," stating, "There is absolutely nobody trying to do this on purpose. This really does have a very disruptive impact on what the company is trying to do now, which is announce and launch a new console, which is hard enough as it is."
The extensive leaks will likely prompt a reevaluation of Nintendo's product security protocols, particularly given the eight-year gap since the original Switch's launch in March 2017. The scale of this hardware reveal necessitates a reassessment of their processes.
Genki Nintendo Switch Mockup Images from CES 2025
3 Images
While Nintendo remains officially silent, a formal announcement is expected in the first quarter of this year. Confirmed details are limited to backward compatibility with original Switch games and inclusion of Nintendo Switch Online. A release date, however, is not expected within Nintendo's current fiscal year, meaning an April 2025 launch at the earliest.
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