Squad Busters has experienced its share of highs and lows throughout its brief existence. From its initial launch as an engaging MOBA featuring Supercell's iconic characters, to facing challenges with revenue and other performance metrics, the game has now managed to find its footing and stabilize over the long term.
It's no surprise, then, that Finnish gaming giant Supercell is setting its sights on expanding Squad Busters eastward, targeting the lucrative Chinese market. This move might seem unexpected at first, but it follows a successful strategy employed by Supercell with another of its titles, Brawl Stars.
Back in 2019, Brawl Stars found itself in a similar predicament as Squad Busters, struggling with performance issues. Supercell's decision to launch Brawl Stars in China turned out to be a game-changer. The game saw significant early success and the Chinese market played a crucial role in its eventual global triumph.
Despite the potential for success, breaking into the Chinese market is no easy feat. Stringent regulations limit the number of foreign games that can receive approval to launch in China, making each release a critical opportunity to make an impact.
The landscape has also evolved since Brawl Stars debuted in China, where it was once considered a novel and exciting addition. Since then, Chinese developers have released numerous innovative games that have gained worldwide acclaim, which could make it challenging for Squad Busters to stand out upon its release in China.
Interested in diving into Squad Busters yourself? Be sure to check out our Squad Busters tier list to discover which characters you should prioritize and which ones you might want to bench.