A recent survey by marketing agency GEM Partners reveals the top brands in Japan across seven media platforms. Pokémon claimed the top spot, achieving a remarkable reach score of 65,578 points.
The "reach score" is a proprietary metric calculated from the daily number of individuals engaging with a brand's content across various platforms, including apps, games, music, videos, and manga. The survey involved a monthly sample of 100,000 Japanese residents aged 15-69.
Pokémon's dominance stemmed largely from its App Games category performance, scoring 50,546 points – a substantial 80% of its overall score. This success is attributed to the ongoing popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Additional contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games further boosted brand visibility.
The Pokémon Company's 2024 financial results solidify the franchise's impressive growth, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures underscore Pokémon's position as a leading and rapidly expanding brand within the Japanese market.
The Pokémon franchise encompasses a wide range of media, including video games, animated shows and films, trading card games, and other related products. It's a collaborative effort between Nintendo, Game Freak, and Creatures, companies that established The Pokémon Company in 1998 to manage all brand-related activities.
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