Kadokawa, now a Sony Group subsidiary, sets ambitious publishing goals. Aiming for 9,000 original IP publications annually by fiscal year 2027, this represents a 50% increase from their 2023 output. This aggressive expansion strategy is fueled by Sony's substantial investment and acquisition of a 10% stake.
Kadokawa President Takeshi Natsuno, in an interview with Nikkei, outlined the plan. Leveraging Sony's global distribution network, Kadokawa intends to significantly expand its international reach. A medium-term plan projects 7,000 titles by fiscal 2025. To support this growth, the company will increase its editorial staff by 40% to approximately 1,000.
This expansion includes a robust "media mix strategy." Kadokawa will adapt its IPs into anime and video games to maximize their potential. Natsuno emphasizes creating a system that fosters diversity and ultimately yields major successes.
This collaboration benefits Sony as well. With Crunchyroll's extensive subscriber base, more Kadokawa IPs will be available for streaming. Sony's interest in multimedia expansion, including live-action adaptations and anime co-productions, aligns perfectly with Kadokawa's ambitions.
Kadokawa's impressive IP portfolio includes titles like Bungo Stray Dogs, Oshi no Ko, and The Rising of the Shield Hero, along with video game franchises such as Elden Ring and Dragon Quest. This strong foundation underpins their ambitious growth strategy.
The partnership promises significant growth for both companies, shaping the future of multimedia entertainment.
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