Microsoft Activision Aims to Make AA Games of AAA IPs

Microsoft and Activision's New Venture: AA Games from AAA IPs

Microsoft Activision Aims to Make AA Games of AAA IPs A newly formed Blizzard team, primarily composed of King employees, is poised to develop smaller-scale, AA titles based on established franchises. This initiative follows Microsoft's acquisition of Activision Blizzard, granting access to a wealth of popular IP. This article delves into Microsoft's strategic goals and explores potential projects.

Leveraging King's Mobile Expertise

Microsoft Activision Aims to Make AA Games of AAA IPs According to Windows Central's Jez Corden, this new team will focus on creating AA games, characterized by their smaller scope and budget compared to AAA releases. Given King's success with mobile titles like Candy Crush, it's anticipated that these new games will be primarily mobile-focused. King's past experience with IP-based mobile games, such as the now-discontinued Crash Bandicoot: On the Run!, and their previously announced (though currently unclear) Call of Duty mobile game, further supports this prediction.

Microsoft's Mobile Gaming Ambitions

Microsoft Activision Aims to Make AA Games of AAA IPs Microsoft's commitment to mobile gaming is undeniable. Phil Spencer, CEO of Microsoft Gaming, highlighted mobile's crucial role in Xbox's growth strategy at Gamescom 2023, citing it as the key driver behind the Activision Blizzard acquisition. This isn't about bringing existing games to mobile, but about establishing a strong mobile presence. To further solidify this, Microsoft is actively developing its own mobile app store to compete with Apple and Google, with a launch expected sooner than previously anticipated, as hinted at CCXP 2023.

A Strategic Shift in Game Development

Microsoft Activision Aims to Make AA Games of AAA IPs The rising costs of AAA game development are prompting Microsoft to explore alternative approaches. By utilizing smaller, specialized teams within its larger structure, the company aims to experiment with a more efficient model.

Speculation is rife regarding the team's projects. Possible candidates include scaled-down versions of beloved franchises like World of Warcraft (similar to Wild Rift), or a mobile Overwatch experience comparable to Apex Legends Mobile or Call of Duty: Mobile. The possibilities are exciting, and the future of this new initiative will be closely watched.