Marvel denies AI involvement in "Fantastic Four: First Steps" poster creation, despite fan speculation. The marketing campaign, launched this week, included a trailer teaser and several social media posters. One poster, however, sparked controversy due to a seemingly four-fingered man.
Further fueling speculation, fans pointed out duplicated faces, inconsistent gaze direction, and oddly proportioned limbs, all potential indicators of AI generation. A Disney/Marvel representative, however, refuted AI use.
The four-fingered anomaly has prompted various theories. Some believe the finger is hidden behind the flagpole, while others attribute it to simple post-production errors or poor Photoshopping. Similarly, repeated faces might result from common background actor copy-pasting techniques, rather than AI.
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Marvel's lack of specific comment leaves room for ongoing debate. The incident highlights the increased scrutiny surrounding AI use in film marketing. Further assets will undoubtedly face even closer examination.
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