Candy Crush partners with Pat McGrath for new lipstick, glosses, and nail polish launch

When it comes to world-beating mobile franchises, few can rival the iconic status of Candy Crush Saga. This game's massive success is bolstered by significant corporate backing and its deep imprint on popular culture, which is about to expand even further through an exciting collaboration with the renowned makeup firm, Pat McGrath.

In a surprising first, Candy Crush Saga is venturing into the cosmetics industry. Soon, fans will be able to get their hands on a range of Candy Crush-themed products, including lipsticks, glosses, and nail polishes. However, the real highlight of this launch is something truly dazzling. As part of the new product line, which will be available starting February 27th, three lucky online orders will randomly receive a stunning $10,000 diamond-encrusted Candy Crush-themed ring.

A picture of bejewelled cosmetic packaging with red and gold stripes **Diamonds are forever** This bold move is a refreshing throwback in the world of branding. Instead of the typical influencer collaborations, this campaign introduces an element of surprise and excitement by including these luxurious rings in select orders, creating a buzz that's sure to captivate fans and newcomers alike.

This development marks a significant evolution in gaming merchandise, moving far beyond the traditional t-shirts to now include high-end jewelry. It's a testament to how gaming culture continues to permeate and influence other industries.

Even if Candy Crush Saga isn't your game of choice, there's no need to look away. If you're nostalgic for simpler times, consider diving into the retro, challenging platformer, Jump King. Praised by Will Quick with a glowing gold-star review, it's an excellent way to test your platforming prowess and enjoy a throwback gaming experience.