Nintendo Sues Over Premature Switch 2 Mockup Reveal

Nintendo has initiated legal action against accessory manufacturer Genki, alleging trademark infringement following Genki's display of a "Nintendo Switch 2" mockup at CES 2025, months before Nintendo officially unveiled its new console. Genki's mockup, showcased three months prior to Nintendo's formal unveiling, was purportedly based on a real Switch 2 system that Genki claimed to have seen and used for developing its accessories.

According to court documents obtained by IGN, Nintendo accuses Genki of launching a strategic campaign to exploit public interest in the upcoming console. The lawsuit includes charges of trademark infringement, unfair competition, and false advertising. Nintendo claims that Genki boasted about having early access to the unreleased console, allowing guests to interact with the mockups. Nintendo argues that Genki's claims of compatibility with the Switch 2 could not be substantiated without unauthorized access to the console, misleading the public about the compatibility of its products.

Nintendo's court papers state that in January 2025, Genki began advertising unauthorized access to the Nintendo Switch 2, which had not yet been revealed by Nintendo. Despite later contradictory statements from Genki denying possession of the console, the company continued to assure consumers that its accessories would be compatible with the Switch 2 upon its release.

Genki Nintendo Switch Mockup Images from CES 2025

View 3 ImagesNintendo also alleges that Genki infringed on its trademarks in its advertising, directly competing with Nintendo's and its licensees' authorized accessories. Furthermore, Nintendo took issue with a tweet from Genki's CEO, Edward Tsai, and a pop-up on Genki's website, both hinting at unauthorized access to Nintendo's headquarters.

Nintendo is seeking to prevent Genki from using the "Nintendo Switch" name in its marketing, demanding the destruction of any products or marketing materials referencing Nintendo's branding, and requesting unspecified damages, which they wish to be tripled.

In response, Genki issued a statement on social media, acknowledging the lawsuit and expressing their commitment to working with legal counsel. Genki emphasized their independence and dedication to creating innovative gaming accessories, reaffirming their pride in their work and the quality of their products. The company is preparing to fulfill orders and showcase new products at PAX East, while thanking supporters and promising further updates.

The Nintendo Switch 2 is scheduled to debut on June 5, with pre-orders opening on April 24 at a price of $449.99. High demand has led Nintendo to warn U.S. customers that release date delivery is not guaranteed. For more information, refer to IGN's Nintendo Switch 2 pre-order guide.