LEGO CEO Niels Christiansen has shared exciting news about the company's future, revealing plans to significantly expand its digital footprint through the development of video games. This ambitious strategy involves creating titles both independently and through strategic partnerships, further enhancing the LEGO brand's presence in the gaming world.
"We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing." - Niels Christiansen
This expansion into gaming does not signal the end of LEGO's collaborations with third-party developers. Recent reports from journalist Jason Schreier indicate that TT Games, renowned for its LEGO-themed titles, is currently developing a new game potentially linked to a Warner Bros. franchise.
Image: steamcommunity.com
LEGO's most notable venture in gaming to date is its ongoing collaboration with Epic Games. The introduction of a LEGO-themed mode in Fortnite last year was a resounding success, quickly becoming one of the game's most popular features.
Over the past two decades, LEGO has been closely associated with the adventure game series developed by TT Games. Although new releases from the studio have been scarce recently, rumors are swirling about a potential LEGO Harry Potter game, inspired by the commercial success of LEGO Star Wars: The Skywalker Saga.
Furthermore, LEGO's partnership with 2K Games resulted in the release of LEGO 2K Drive last year, a racing game that demonstrates the brand's adaptability and appeal in the diverse gaming market.
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