As the anticipation continues for more news on Grand Theft Auto 6 following the release of Trailer 1 in 2023, a former Rockstar developer has suggested that no further trailers should be released until the game's launch date.
Rockstar released GTA 6 Trailer 1 to record-breaking viewership in December 2023, but since then, fans have been left without new content. The extended wait has led to a flurry of conspiracy theories surrounding the release of GTA 6 Trailer 2, with fans analyzing everything from the holes in Lucia’s cell door net, bullet holes in the car from Trailer 1, to vehicle registration plates. The most notable theory, the ongoing "moon watch," accurately predicted the announcement date of Trailer 1 but was debunked as a hint at the release date for Trailer 2.
The big question on everyone's mind remains: when will GTA 6 Trailer 2 be released? Take-Two's CEO, Strauss Zelnick, hinted that fans might have to wait until closer to the game's release date, currently set for fall 2025, for another glimpse at the highly anticipated title.However, former Rockstar Games technical director Obbe Vermeij, who contributed to the series up until Grand Theft Auto 4 in 2008, stated that if it were up to him, he would not release any additional trailers for GTA 6. “If it was my call I wouldn’t release any additional trailers,” he tweeted. “There is more than enough hype around VI and the element of surprise is going to make the release only bigger as an event.” In response to a user suggesting that Rockstar might only announce the GTA 6 release date without further trailers, Vermeij remarked, “It would be a boss move.”
Given that the first trailer was labeled as GTA 6 Trailer 1, it implies that more trailers are expected. However, plans can shift, and Rockstar might prioritize finalizing the game over releasing another trailer that will inevitably be scrutinized intensely.
Vermeij also shared insights into Rockstar's past decisions, noting that the release of GTA 4 was delayed in July 2007, just months before its initial October 16, 2007 release date. He suggested that a similar "decision day" for GTA 6 could occur, possibly aligning with Take-Two’s August earnings report.
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In an interview with Bloomberg in March, Zelnick discussed the secrecy around GTA 6's release date, stating, “The anticipation for that title may be the greatest anticipation I’ve ever seen for an entertainment property. And I’ve been around the block a few times and I’ve been in every entertainment business there is. We want to maintain the anticipation and the excitement. And we do have competitors who will describe their release schedule for years in advance. And we found that the better thing to do is to provide marketing materials relatively close to the release window in order to create that excitement on the one hand and balance the excitement with unmet anticipation. We don’t always get it exactly right, but that’s what we are trying to do.”
Mike York, a former Rockstar New England animator who worked on Grand Theft Auto 5 and Red Dead Redemption 2, shared on his YouTube channel that Rockstar is intentionally fueling conspiracy theories by remaining silent about the game and the release of Trailer 2. “They're reaching and pulling and trying to come up with these really cool theories to decipher when the next trailer will be,” he explained. “Specifically Rockstar, they're very secretive about what they do, and this is a really cool tactic because it creates allure and it creates mystery and it creates people talking about it without them having to do anything. The more they're silent the better it is, because the more people will be antsy and want to talk about it and have this feeling of not knowing what's going to happen.”
AnswerSee ResultsYork further noted that Rockstar's silence is a deliberate marketing strategy to engage the community. “They could easily release the trailer date and be like, ‘Hey this is when the trailer's coming out,’ but they don't do it. And they don't do it on purpose because it's a really, really good marketing tactic. If you think about it, it creates these really cool theories. This brings the fans together. This is a really cool way to get fans to talk about your game when you’re not releasing anything yet, in-between the times. All these theories are great. They only create hype, they create talk, they create mystery behind the games.”Zelnick’s comments also suggest that GTA 6 Trailer 2, if it is planned, may not be released until much closer to the game’s anticipated fall 2025 release date, assuming there are no delays. As fans eagerly await more news, they can explore IGN’s coverage on a former Rockstar developer's opinion that the studio might not be able to decide on a GTA 6 delay until May 2025, Take-Two's CEO Strauss Zelnick’s response to concerns about the future of GTA Online post-GTA 6, and expert insights on whether the PS5 Pro will run GTA 6 at 60 frames per second.
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