Android Telefonica Devices to Feature Pre-Installed Epic Games Store

Epic Games and Telefónica Partner to Pre-install Epic Games Store on Android Devices

Epic Games has forged a significant partnership with Telefónica, a major telecommunications operator. This collaboration will see the Epic Games Store (EGS) pre-installed on Android devices sold through Telefónica's network. This means users of brands like O2 (UK), Movistar, and Vivo will find the EGS readily available as a default option.

This move shouldn't be underestimated. It represents a substantial step by Epic in expanding its mobile presence. Telefónica's global reach, encompassing numerous countries, makes this a game-changer.

The EGS will now compete directly with Google Play as a default app store on these devices. Considering Epic's aggressive pursuit of market share, this partnership could signal a major shift in the mobile app landscape.

Convenience: A Key Factor

A key hurdle for alternative app stores is user convenience. Many casual users are unaware of, or simply unconcerned with, options beyond pre-installed stores. Epic's strategic alliance with Telefónica positions the EGS as a default option for users in the UK, Spain, Germany, Latin America, and beyond, giving them a considerable advantage.

This partnership is only the beginning. Epic and Telefónica previously collaborated on a digital experience in 2021, bringing the O2 Arena (also known as the Millennium Dome) into Fortnite.

For Epic, embroiled in a lengthy legal battle with Apple and Google, this represents a significant strategic maneuver. This move could yield substantial rewards, benefiting both Epic and, hopefully, mobile users.