e.l.f. Cosmetics and Skincare

Discover beauty for every eye, lip and face. Join our community to earn rewards and perks.

Sign up for Beauty Squad and unlock festive rewards and surprise drops all season long.

Step into the beauty-verse! From viral lip oils to effective skincare, explore the best in beauty for every eye, lip and face through an incredible e.l.f. app experience.

Embrace your glow. This is your space to shop, share and discover your Holy Grail e.l.f. products. Plus, find new favorite makeup and skincare using features like Virtual Try-on, Foundation Shade Matching and Shoppable Stories.

JOIN THE E.L.F. BEAUTY SQUAD REWARDS PROGRAM.

Our FREE loyalty program offers multiple ways to earn points redeemable for free products and amazing rewards. Additional Beauty Squad benefits include:

• Earn points ANYWHERE you shop by uploading receipts in the app.

• Convert points into free products, discounts or gift cards from favorites like Chipotle, Target, Ulta, Amazon, Walmart and more.

• Get early access to new launches and sales before everyone else.

• Receive a birthday gift and double points during your birthday month.

• Gain exclusive access to members-only content like our Hot as e.l.f. chart and Squad Sign quiz.*

• Unlock higher tiers for premium perks like free shipping for Icon members.

GET MORE WITHOUT SPENDING MORE.

Gain instant access to e.l.f. weekly ads, gifts with purchase and special offers on makeup and skincare.

E.L.F. SHOPPABLE STORIES.

Stay updated with the latest launches and discover new favorite products.

FIND YOUR PERFECT SHADES WITH VIRTUAL TRY-ON.

Virtually test all your favorite products and discover your ideal shade matches.

SWIPE TO LIKE.

Swipe right on makeup you love using our beauty app. Discover clean beauty products with our "Swipe to Like" feature and build your personal wishlist.

GET INSTANT SHOPPING ASSISTANCE IN STORES.

Use the barcode scanner at retailers to virtually try shades, watch tutorials and learn about product ingredients.

ALWAYS STAY INFORMED.

Enable push and in-app notifications to be first in line for e.l.f. exclusive offers, new arrivals and upcoming sales.

TRACK YOUR E.L.F. ORDERS.

Review your order history and track deliveries. Use the store locator to find the nearest e.l.f. clean makeup and skincare retailer.

SHARE THE E.L.F. EXPERIENCE.

Share makeup and skincare products & looks directly from product pages or virtual try-on sessions.

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e.l.f. brings the best of beauty within reach for every eye, lip and face. Download the app now and join us there.