It's been a while since we last discussed Ubisoft, and now, with the upcoming release of Assassin's Creed Shadows next Thursday, the stakes are high. The success of this game could very well shape the future of the entire corporation.
Today, Ubisoft's official channel unveiled a new video dedicated to the game. While you might expect this to be the launch trailer, it's actually labeled as a TV commercial, which raises some intriguing questions.
The video itself isn't the issue—it's smooth, cinematic, and visually stunning. The concern lies in Ubisoft's strategy of promoting the game through traditional media. Uploading a TV ad to their YouTube channel is an unusual move. While this might seem like nitpicking, such an approach doesn't exactly instill confidence in the game's release.
However, let's move past the speculation. The video effectively highlights the distinct gameplay and combat styles of the two main protagonists. The depiction of Japan is breathtaking, but it's important to remember that a one-minute cinematic isn't enough to fully judge a game. We'll have to wait for the release to get the full picture.
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