Stumble Guys and Barbie team up again, this time for a new toy line! This exciting collaboration features limited-edition plushes and action figures of Barbie and Ken in their Stumble Guys styles.
Exclusively available at Walmart (US) and other international retailers, the line includes blind box figures, six-pack sets, and more – perfect for holiday gifting.
This marks another successful collaboration for Stumble Guys, a game that has clearly outpaced its competitors, partly due to strategic partnerships. The Barbie collaboration highlights Stumble Guys' smart approach to leveraging popular brands to maintain its market dominance. While the in-game vs. toy market debate continues, Stumble Guys' success is undeniable.
This new toy line is a testament to Stumble Guys' ongoing strategy of expansion and innovation, and Barbie's consistent ability to connect with new generations.
However, for those less interested in merchandise, our "Ahead of the Game" series continues, with a new episode focusing on "Your House."
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