PUBG Mobile and American Tourister team up for a limited-time collaboration! This exciting partnership offers both in-game and real-world items for PUBG Mobile fans.
The collaboration, running until January 7th, features in-game items like a themed American Tourister backpack and suitcase. But the real highlight is the limited-edition American Tourister Rollio luggage boasting PUBG Mobile branding.
This isn't the first time PUBG Mobile has partnered with major brands. American Tourister will also be present at the PUBG Mobile Global Championships finals this weekend at the ExCeL London Arena, further highlighting the game's impressive brand appeal. The event will feature on-site activations.
PUBG Mobile's collaborations consistently involve significant brands, demonstrating its considerable reach and influence. While Fortnite might dominate pop culture tie-ins, PUBG Mobile clearly holds its own in securing major brand partnerships, ranging from automobiles to—now—luggage. This collaboration raises interesting questions about the perceived market reach of mobile gaming. Keep an eye out for PUBG-branded luggage at the Championships this weekend!
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