If you're a millennial—or even older—you likely have fond memories of Mattel's iconic toys, from tabletop games to action figures. Mattel hasn't slowed down in the mobile gaming world, and their latest venture, Mattel Match: Toybox Unlocked, might just be their most ambitious project yet. This game brings the thrill of match-three puzzles to mobile, featuring beloved brands like Barbie, Hot Wheels, Uno, and Masters of the Universe.
While some fans might have been hoping for an action-adventure game, Toybox Unlocked offers a delightful puzzle-themed adventure. As you progress through the game, you'll unlock new items that are sure to evoke waves of nostalgia, making it a perfect blend of fun and sentimentality.
Developed in partnership with Uken, Mattel Match: Toybox Unlocked is set to launch softly in the Philippines and Canada. A broader release is planned throughout 2025, culminating in a full global release by the end of the year.
While Mattel's brands might seem quaint compared to today's heavyweights, icons like Barbie still hold significant appeal. Although the game boasts many features, especially from a renowned developer like Uken, it relies heavily on nostalgia. This approach might not attract players unfamiliar with Mattel's legacy.
The puzzle genre is highly competitive, with numerous top-tier games available. For a glimpse of the competition, check out our list of the top 25 best puzzle games on iOS and Android, showcasing some of the fantastic options available to puzzle enthusiasts on mobile devices.
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