Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more

Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative

Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. This collaboration will see Lovato featured prominently in several popular mobile games.

Lovato's involvement extends beyond simple endorsements. She'll appear in-game in titles such as Subway Surfers, Peridot, Avakin Life, and Top Drives, among others. Players can acquire Lovato-themed avatars, with all proceeds benefiting environmental projects.

PlanetPlay's commitment to environmental sustainability is noteworthy. Unlike many celebrity-driven campaigns that are short-lived, MGTM's broad reach and participation from multiple game developers suggest a significant potential impact on environmental initiatives. This multi-game approach, coupled with Lovato's popularity, offers a win-win-win scenario: benefiting the environment, engaging Lovato's fanbase, and providing a boost for participating game developers.

This collaboration provides a compelling reason for Lovato's fans to explore these popular mobile games. For a comprehensive list of top mobile games in 2024, check out our curated recommendations.