Clash Royale's Unexpected Collaboration: Michael Bolton and the Barboltian!
Supercell continues its trend of surprising celebrity collaborations, this time partnering with singer Michael Bolton for Clash Royale. The result? A unique music video featuring the iconic Barbarian, reimagined as the "Barboltian," performing a new version of Bolton's classic hit, "How Am I Supposed to Live Without You."
The Barboltian sports a fresh mullet and handlebar mustache, adding to the whimsical nature of this unexpected pairing. This isn't just a one-off video; the song will be available on major music streaming platforms. While details on a player retention campaign are currently unavailable, Supercell is banking on the Barboltian's vocal prowess (and the sheer novelty of the collaboration) to lure back lapsed players.
A Humorous, Yet Effective Strategy?
While the collaboration's humor is undeniable, the effectiveness of a parody music video in attracting former players remains to be seen. Hopefully, Supercell will supplement this unique marketing campaign with additional in-game promotions or a dedicated return campaign to truly reignite interest among lapsed players.
For those tempted back to Clash Royale by this unusual collaboration, be sure to consult our updated tier list to optimize your gameplay strategy!
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