Ubisoft partners with fitness influencer The Bioneer for a novel Assassin's Creed Shadows marketing campaign. This collaboration delivers a five-week (45-day) workout program, blending fitness with the franchise's rich history.
Each week's workouts are themed around a different Assassin's Creed installment:
- Week 1: Altair-inspired Assassin training, mirroring the original game's style.
- Week 2: Black Flag-themed pirate-style exercises.
- Week 3: Odyssey-inspired Spartan-focused workouts.
- Week 4: Valhalla-themed Viking-style training.
- Week 5: Samurai and ninja-inspired workouts, culminating in the launch of Shadows.
This innovative approach allows fans to physically prepare for the game's release while revisiting memorable moments from the series through targeted fitness routines.
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