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Steam Bans Games con anuncios intrusivos

Authore: CharlotteActualizar：Feb 23,2025

Steam se repite en anuncios forzados en el juego y títulos de acceso temprano abandonados

Valve ha aclarado su postura sobre la publicidad en el juego, reforzando su prohibición de los juegos que obligan a los jugadores a ver anuncios para el juego o las recompensas. Esta política, parte de los términos de Steamworks durante casi cinco años, ahora tiene su propia página dedicada, probablemente debido al rápido crecimiento de la plataforma (más de 18,942 lanzamientos de juegos solo en 2024, según SteamDB).

Steam's updated advertising policy

No se permiten anuncios forzados

La política actualizada prohíbe explícitamente los juegos que requieren la visualización de anuncios para la progresión o la oferta de recompensas para ver anuncios. Esto aborda una práctica común en juegos móviles gratuitos. Los juegos que utilizan este modelo deben eliminar estos elementos AD o la transición a un modelo de pago ("aplicación de compra única") para que se enumeren en Steam. Alternativamente, los desarrolladores pueden adoptar un modelo gratuito con microtransacciones opcionales o DLC, como se ve en el puerto exitoso de buena pizza, gran pizza .

Steam's stance on forced in-game ads

Colocación de productos y promociones cruzadas permitidas

La política distingue entre anuncios disruptivos y formas aceptables de colocación de productos y promoción cruzada (por ejemplo, logotipos de patrocinador del mundo real en los juegos de carreras). Estos están permitidos, siempre que las licencias apropiadas estén vigentes.

Visual representation of the policy's impact

Este movimiento tiene como objetivo mejorar la calidad y la experiencia del usuario en Steam eliminando la publicidad intrusiva.

Nueva advertencia para los primeros juegos de acceso abandonados

Steam ha introducido una característica que marcó los primeros juegos de acceso estancados durante más de un año. Sus páginas de tiendas ahora incluyen un mensaje que indica el tiempo desde la última actualización y que la información del desarrollador puede estar desactualizada.

Example of the new warning for abandoned Early Access games

Esto ayuda a los usuarios a identificar proyectos potencialmente abandonados, complementando las revisiones existentes de los usuarios. Si bien muchos agradecen esta adición, algunos sugieren que la eliminación de juegos inactivos durante períodos prolongados (cinco años o más). La respuesta de la comunidad ha sido en gran medida positiva, con un aprecio generalizado por el enfoque proactivo de Valve.

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