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Netflix aumenta los precios nuevamente en medio del crecimiento de los suscriptores récord

Authore: AlexanderActualizar：May 14,2025

Netflix ha logrado un hito significativo al superar a 300 millones de suscriptores, que culminó en un trimestre récord con una adición de 19 millones de suscriptores nuevos en el cuarto trimestre, lo que eleva el total a 302 millones de suscriptores pagados al final del año fiscal 2024. Este crecimiento impresionante de 41 millones de suscriptores durante todo el año, el último tiempo informará que Netflix informará tal higuera, a medida que los higuera de la compañía, los turnos de la compañía se enfocan en los trashados de la compañía. En su lugar, opta por anunciar membresías pagadas en los hitos clave.

Sin embargo, esta celebración viene con una advertencia: Netflix ha anunciado otra ronda de aumentos de precios en la mayoría de sus planes en los Estados Unidos, Canadá, Portugal y Argentina. Esta decisión sigue de cerca desde el principio de un aumento de precios en 2023, y continúa una tendencia de aumentos anuales que comenzaron en 2014. En su carta a los accionistas, Netflix justificó los ajustes de precios según sea necesario para financiar inversiones continuas en programación y mejorar el valor de los miembros. La compañía declaró: "A medida que continuamos invirtiendo en programación y ofreciendo más valor para nuestros miembros, ocasionalmente les pediremos a nuestros miembros que paguen un poco más para que podamos volver a invertir para mejorar aún más Netflix".

Si bien los detalles exactos de los aumentos de precios no se especificaron en la carta de los accionistas, los informes de Wall Street Journal y Bloomberg indican que el nivel respaldado por anuncios aumentará de $ 6.99 a $ 7.99 por mes, el plan estándar de anuncios aumentará de $ 15.49 a $ 17.99 por mes, y el nivel premium irá de $ 22.99 a $ 24.99 por mes por mes. Además, Netflix introdujo un nuevo plan de "miembro adicional con anuncios", permitiendo a las personas en un plan con anuncios para agregar a alguien fuera de su hogar por una tarifa adicional, una característica previamente exclusiva de los planes estándar y premium.

Financieramente, Netflix informó un rendimiento sólido con un aumento del 16% año tras año en los ingresos trimestrales, alcanzando $ 10.2 mil millones y un aumento similar en los ingresos anuales a $ 39 mil millones. Mirando hacia el futuro, la compañía pronostica una tasa de crecimiento de entre 12% y 14% para el año 2025.

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